What Is Cardstock?

10 October 2025 | 2 min read

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What Is Cardstock? A Complete Guide for UK Packaging Needs

Cardstock, also known as cover stock or pasteboard, is a type of paper that is thicker and more durable than standard printing paper, yet more flexible than cardboard. It is widely used across the UK for packaging, printing, and creative applications due to its strength, versatility, and professional finish.

Key Features of Cardstock

  • Heavier and thicker than standard paper (typically 170 GSM to 350+ GSM)
  • Available in a variety of finishes including matte, glossy, and textured
  • Strong yet flexible, making it easy to fold, cut, and shape
  • Highly print-friendly, ensuring sharp and vibrant designs

Why Is Cardstock Popular in Packaging?

Cardstock is a popular choice for packaging in the UK because it offers the perfect balance between durability and flexibility. It is sturdy enough to protect products while remaining lightweight and easy to customise, making it ideal for branded packaging solutions.

Types of Cardstock

Cardstock comes in various types depending on finish and material. Common options include glossy cardstock for vibrant prints, matte cardstock for a clean and professional look, textured cardstock for premium designs, and kraft cardstock for eco-friendly packaging.

Uses of Cardstock in Packaging

Cardstock is widely used in packaging applications such as product boxes, retail packaging, inserts, sleeves, and display cards. It is also commonly used for business cards, invitations, and promotional materials.

Is Cardstock Eco-Friendly?

Many cardstock options available in the UK are eco-friendly, including recycled and FSC-certified materials. Kraft cardstock, in particular, is biodegradable and ideal for brands looking to adopt sustainable packaging solutions.

Why Choose Cardstock for Your Packaging?

Cardstock offers a premium look, excellent print quality, and cost-effectiveness, making it a preferred choice for businesses of all sizes. It enhances product presentation while maintaining durability and sustainability.